Privacy and cookie policy

Medela's Privacy & Cookie Policy governs the collection, processing and use of your personal data when you visit and/or interact with our website.

This privacy & cookie policy ("Privacy & Cookie Policy") applies to the website (including its subpages) ("Website") which is operated by Medela AG, Lättichstrasse 4b, 6340 Baar, Switzerland ("Medela" or "we"). Other websites connected directly or indirectly with our website, e.g., by hyperlinks, do not fall within the scope of this Privacy & Cookie Policy, regardless of whether they are operated by Medela, an affiliated group company or partner.

This Privacy & Cookie Policy governs the collection, processing and use of your personal data when you visit and/or interact with our website, and it explains our practices regarding the use of cookies, including the types of cookies we use and how you can manage them.

Our Privacy & Cookie Policy was last revised on August 28, 2015.

1. Collection, processing and use of your personal data

1.1 Anonymous usage of our Website

You are welcome to visit our Website while remaining anonymous and without revealing any of your personal data. In this case, we will only collect certain anonymous information that is not directly related to you as a person. For example, we may collect the number of visitors to our Website, browsing patterns and areas of interest. We analyze this information to understand how our customers use our website, as well as to assess trends, statistics and our customers’ needs, which helps us to improve our website and better serve our customers.

If you have given your consent, we may further place or read cookies, including those from third party providers, to collect and analyze certain statistical information (based on your visit of our website and other Internet sites) and to deliver content that is relevant to your specific interests. Please see Section 2 below for a detailed description of the cookies and website analysis tools we use for these purposes, and of your rights to opt out.

We will only collect your personal data if you voluntarily decide to share such information with us, such as by sending an inquiry (via our contact form) or requesting a specific service. Unless you have provided your express consent, and unless indicated otherwise in this Privacy Policy, we will use the personal data that you have shared with us only as necessary for enabling your use of our website, which includes processing your requests and providing any requested services. Apart from that, we may use any personal data we receive only in anonymized form (i.e., in a non-personally identifiable form which does not allow for any conclusions as to your identity) for statistical purposes and for internal evaluation on how to improve our products and services. Your data will not be processed for other purposes or beyond the scope of this Privacy Policy, except where expressly permitted or required by applicable law.

1.2. Using our contact form

We collect the personal data you voluntarily disclose when you contact us through the contact form on our website, for example, if you send us an inquiry or file a specific request with our customer service and support. Without your consent, your data will only be used to handle your request/inquiry, e.g., to provide you with the service information you asked for, and it not be used for any other purpose, unless expressly permitted or required by applicable law.

Your request/inquiry will be handled by Medela or, if necessary, by one of our local affiliated group companies responsible for handling the topics addressed in your request/inquiry for your jurisdiction.

2. Cookies

2.1 Essential cookies & cookie consent

Cookies are small text files that our website asks to place on your computer or other Internet-enabled devices, such as tablets or smartphones. If your browser is set to accept cookies, then it will add the text in a small file.

Unless otherwise specified in this Privacy & Cookie Policy, the cookies used by us are essential for the functioning and performance of our website, such as by making our website work more efficiently and facilitating your use of the functionalities and services provided; these functionality and/or performance cookies will be deleted from your device once your browser-session has ended (session cookies). We will not use the information stored in essential cookies for any purpose other than those that are strictly necessary to provide you with the services and functionalities requested.

When you access our website, we will ask for your consent to place additional cookies on your device that are not strictly necessary for the functioning and performance of our website, but which will be used for website analysis, remarketing purposes (see below, Sections 2.3 and 2.4) and for enabling the services of ShareThis (see below, Section 3) by displaying a cookie banner. The cookie banner informs you about the main purposes of the additional cookies, gives a choice to accept or decline cookies, and informs where you may find further information. The wording of the cookie consent declaration can be viewed at the bottom of this Privacy and Cookie Policy. Below, we explain the categories of non-essential cookies that may be placed on your device and their respective purposes in the context of the different services (see Sections 2.3., 2.4 and 3). As further explained in the sections below, you will be given the chance to specifically opt out from the placement of these cookies and to prevent any of your data being collected at any time.

2.2 Managing your cookie settings

Most browsers are initially set to accept cookies. If you prefer, you can change your settings to generally refuse cookies, to delete cookies that have already been placed on your device, or to warn you before a cookie is placed. Please refer to your browser instructions or to or to learn more about how to adjust or modify your browser settings.

If you choose not to accept cookies, this may impair the usability of the website, and you may not be able to take advantage of some of our features and services offered.

If you use different devices to access our website (e.g., smartphone, tablet, computer, etc.) you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.

2.3 Use of Google Universal Analytics

This Website uses Google Universal Analytics ("Google Analytics"), a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how people use our website, including the number of visitors to our website, the websites our visitors have come from and the pages they visit. This information is used by us to improve our website's services. As a rule, any information generated by the cookie about your use of our website will be transmitted to and stored by Google on servers in the United States. Since this website has implemented the IP-anonymization functionality offered by Google, your IP address will, before being transferred to the US, be shortened by Google within the Member States of the European Union or in other contractual states of the Treaty on the European Economic Area. Only in exceptional cases will your full IP address be transferred to a server of Google in the US and be shortened there.

As our commissioned data processor, Google will use this information to help us evaluate the use of our website, to compile reports on website activity and to provide other statistical and analytical services related to the use of our website. The IP address transmitted by your browser within the framework of Google Analytics will not be associated with any other data held by Google.

You may prevent the collection of data generated by the cookie about your use of this website (including your IP address) and opt-out of being tracked by Google Analytics across all websites by downloading and installing a browser plug-in, which is available here.

As an alternative to installing the browser plug-in, or in case you use our website with browsers on mobile devices, you can also opt out of being tracked by Google Analytics by clicking on the following opt-out link: Click here to opt-out of Google Analytics.

In this case, an opt-out cookie will be placed on your browser that prevents any further tracking of your use of this Website by Google Analytics. Please remember that you will have to opt out again if you delete all cookies stored on your device.

You will also have to opt out for each device you use to visit our Website.

For an overview of privacy at Google, please click here.

2.4 Use of Google Analytics advertising features

Depending on the pages you visit on our website, we may further use certain Google Analytics display advertising features, such as demographics and interest reporting and remarketing features.

To enable these features, a third party DoubleClick Cookie will be placed on your device by Google (when you visit certain pages of our website or websites from other publishers that have implemented advertising features based on the DoubleClick Cookie).

The DoubleClick Cookie stores information about your use of our website (and eventually other websites visited in the Google advertising network), including the sites visited, ad views, page views, user interaction data, browser information, IP-address, a cookie ID and your search history. Google will not link your name or other personally identifiable information to your DoubleClick cookie without your prior consent.

We use Google Analytics to analyze the data stored in the DoubleClick Cookie in order to obtain statistical reports on our user's demographics (age, gender) and interests. These reports help us to better understand our users and to improve our Website and services.

In addition, we use Google Analytics' remarketing features to run advertising campaigns (including Google AdWords) to users of our website. Based on their prior visits to our website (and their interests expressed during those previous sessions), these users will be delivered relevant targeted advertising when they browse other sites on the Internet within the Google Display Network. We may also use the Google Analytics Advertising features to help us measure the effectiveness of advertising campaigns.

Please also note that the DoubleClick Cookie enables Google and other third-party vendors to serve targeted advertising (based on your prior visits to our Website and/or other sites on the Internet). These ads may be shown on websites from Google and/or other publishers participating in the Google advertising network.

You can manage your preferences and opt out of Google's interest-based ads in your Google Ads Setting. In this case, the unique cookie ID of the DoubleClick Cookie is overwritten and cannot be associated with a particular browser. Please note that a new DoubleClick Cookie might be used if you delete all cookies from your device, and you may therefore have to renew your opt out settings.

If you would like to permanently deactivate the DoubleClick Cookie, please download and install the browser plug-in available here.

You can also opt out of third-party vendors' use of cookies for online advertising at the US-based page, or the EU-based Your Online Choices page.

For an overview of privacy at Google, please click here.

2.5 Other third-party cookies

On our website, some content or applications, including advertisements, may be served by unaffiliated third parties. These may place cookies on your device for their own purposes. We do not control these third-party tracking technologies or the ways in which they may be used.

You may prevent the placement of and tracking by such third-party cookies by adjusting or modifying your browser settings accordingly.

3. ShareThis social plugin

This Website uses a social plug-in of the service ShareThis ("ShareThis plug-in"), operated by ShareThis Inc., 4005 Miranda Avenue, Suite 100, Palo Alto, CA 94394, USA ("ShareThis"). The service of ShareThis allows users to share content on our website more easily through social networks, such as Facebook, Twitter, LinkedIn and Pinterest ("Social Networks").

If you access a page from our website which contains the ShareThis plug-in, your browser may build up a direct connection with the servers of ShareThis and download the ShareThis plug-in and its content to your browser to integrate it into the webpage you are visiting. The ShareThis plug-in will place cookies on your device and provide ShareThis with the information that you have accessed from the respective page from of our website. Further information may be collected when you choose to interact with the ShareThis plug-in, such as by clicking on the ShareThis icon and/or sharing content with the sharing icons. The information collected by ShareThis may include usage information, such as your IP address and geographic location, as well as technical information, such as the type of browser or operating system used.

According to the privacy policy of ShareThis, your information is used to assemble non-personal, demographic and behavioral information (to group users that share a common interest into audience segments) for other related purposes (such as to better understand the interests or activities of uses of ShareThis services), and to statistically analyze site usage. No personally identifiable information will be stored or used by ShareThis, unless you have given your consent to ShareThis.

Your browser may furthermore build up a direct connection with the servers of the Social Networks implemented within the ShareThis plug-in when you access a page from our Website that contains the ShareThis plug-in. These Social Networks may place cookies on your device for their own purposes, and these cookies may provide the Social Networks with personal data.

Medela does not have control over the collection, storage and use of any such information by ShareThis or the respective Social Network, and Medela does not have any access to the information collected. You should read ShareThis' and the respective Social Networks' privacy policies carefully before you use any of their features. ShareThis' privacy policy can be found here.

You can prevent ShareThis from collecting your usage and technical data by clicking the link "Do not track" at the bottom of the ShareThis pop-up window, which appears when you click on the ShareThis icon on our Website. This will redirect you to ShareThis' privacy policy, where you can opt out by clicking the top button, "Click Here to Opt Out". You can also directly access the opt-out button here.

4. YouTube

This website also embeds videos provided by YouTube LLC (“YouTube”). Using YouTube’s services requires a connection to be established to YouTube’s servers in the US. During this process, certain information is transmitted to YouTube. For all YouTube videos embedded in our website, we have enabled the privacy-enhanced mode offered by YouTube. This means that YouTube stores information about a visitor to our website only if he or she chooses to play an embedded video. Medela does not control the collection, storage and use of any of your information by YouTube, and Medela does not have access to any information collected. You should read YouTube’s privacy policy carefully before you use any YouTube features.

Further information about how your data are collected and used by YouTube, as well as about your rights in relation to this, can be found in YouTube's privacy policy at

5. Google Maps

This website uses Google Maps ("Google Maps"), a map service provided by Google, Inc. (“Google”) to display interactive maps.

To provide you with maps you may request, Google will collect your IP-address, which can be transmitted to and stored by Google on servers in the United States. Google may also collect information about your usage of Google Maps. Please note that Medela does not control the collection, storage and use of any such information by Google, and Medela does not have any access to the information collected. You should read Google's privacy policy carefully before you use any Google Maps features. Google's privacy policy can be found here.

By using Google Maps on our website, you implicitly agree to Google's Terms of Use, which can be found here.

If you do not wish Google to be able to collect any information about your use of Google Maps, you may prevent the collection of such information by disabling the Google Maps service entirely. To do so, you must deactivate JavaScript within your browser settings. Please note that by doing so, you cannot use Google Maps at all.

6. Surveys and contests

Medela may conduct surveys and contests on this website. Unless indicated otherwise, Medela will collect, process and use your personal data, as revealed by you for the purpose of allowing you to participate in these surveys or contests, though only as needed in order to carry out the respective survey or contest. We will inform you prior to your participation about what information we will collect and how we intend to use the information collected.

Our survey and contest forms are often generated by Wufoo, a service operated by SurveyMonkey Inc., 101 Lytton Avenue, Palo Alto, CA 94301, USA. We have appropriate agreements in place to make sure that Wufoo will collect and process your information only on our behalf, and in accordance with our instructions. Wufoo will not sell or share your information with third parties. Please read Wufoo's privacy statement for further details.

7. Disclosure of your personal data

7.1 To ensure the efficient handling of customer relationships, and to provide you with a good customer experience, many of the products and services available will be provided to you directly by our affiliated group company located in your country. For instance, Medela may share your personal data with our affiliated group companies whenever this is necessary to answer specific requests or inquiries submitted by you through our website, to thus provide you with the services requested, or where otherwise necessary to handle our customer relationship with you. For these purposes, our affiliated group companies will be granted with limited access to your personal data stored by Medela.

7.2 In addition, Medela uses external technical service providers which are authorized to provide services on our behalf, and in accordance with our instructions. These entities may have access to your personal data, but only to the extent necessary to enable your use of our website, which includes providing you with our services or processing your requests or inquiries. For instance, we may use service providers to host our website or to store your personal data. These service providers may not disclose your personal data to any unauthorized third parties or use your personal data for any purposes other than those for which you have shared your data with us. We have appropriate agreements in place with these service providers to ensure that they will take all necessary measures to protect your personal data in accordance with the applicable requirements.

7.3 Other than as indicated above, we will not provide your personal data to any third party without your prior consent, unless we are compelled to do so by law.

8. Storage of your personal data and data security

Your data will be stored on servers in Switzerland.

We will treat your personal data confidentially. We have implemented appropriate technical and organizational security measures to protect your personal data against unauthorized disclosure, access, alteration, misuse, or accidental or unlawful destruction or loss.

9. Your rights / How to contact Us

As per the provisions of applicable local data protection laws, you have the right to request any information about you that we may store. In addition, where appropriate, you have the right to request the correction, deletion and/or blocking of your personal data, and/or to object to the processing of your personal data for legitimate reasons.

Should you have any questions about the collection, processing and/or use of your personal data, or to exercise your rights, please send us an email at

10. Changes to this Privacy & Cookie Policy

We reserve the right to make changes to this Privacy & Cookie Policy at any time for future effect. Should changes be made, the updated version of this Privacy & Cookie Policy will be made available on the website. While we do not intend to make changes to this policy very often, it is always a good idea to double check our most current policy statement when you visit us to be sure that you have read and agree with what information we collect, how we use it and under what circumstances we disclose it.

Annex: Consent declarations

To be fully transparent about its practices, MEDELA makes the content of consent declarations obtained through its website available for access by its users. Upon using our website, you may have expressly given one or more of the following consent declarations:

"Do you like Cookies? We use cookies to analyze the use of our website and to allow the best experience possible whenever you visit. Please note: by closing this window or continuing using this website you automatically accept cookies."

You may at any time, for future effect, withdraw any consent you have given. For this purpose, you can make use of the unsubscribe or opt-out mechanisms provided for the different services (please see the description in the respective sections of this Privacy & Cookie Policy regarding the different services), or you can do so by sending an email or letter to the addresses specified in Section 9 of this Privacy & Cookie Policy.