Corporate Social Responsibility
Global Medela: "Shared Values Initiative" India
Medela’s "Shared Values Initiative" in India seeks to improve breastfeeding rates, human milk management and educational standards for newborn care. This initiative is Medela's official commitment to the Every Woman Every Child (EWEC) movement spearheaded by UN Secretary General Ban Ki-Moon. A primary goal of EWEC is to supplement the work of WHO and UNICEF to reduce global neonatal mortality and morbidity.
Medela's initiative aims to enhance mother and infant health through the life-giving benefits of breastmilk. A simple intervention, such as supporting breastfeeding within the first hour after birth, has been shown to reduce neonatal mortality by 20%. Raising awareness of the value of human milk through education and training is an effective first step towards encouraging such healthy practices. To do this, Medela will train specialists locally, who in turn will share their knowledge and skills with other healthcare professionals. Aligning with like-minded institutions will facilitate the expansion of activities that protect, promote and support breastfeeding and the appropriate use of human milk.
Sports, Culture, Women's and Newborn Health
In Switzerland, Medela supports the Lucerne Symphony Orchestra and the "Theater- und Musikgesellschaft" in the city of Zug. Medela also sponsors the women’s handball team, LK Zug (Swiss champions, 2013 and 2014), as well as the breastfeeding campaign, the Pink Ribbon Walk, and the Swiss Foundation for the Promotion of Breastfeeding.
Medela is a sponsor of the European Foundation for the Care of Newborn Infants (EFCNI), an organization that works to bring preterm infants and their families the dedicated and specialized care they need. Medela is currently producing, in collaboration with EFCNI, a NICU feeding brochure to be disseminated to key opinion leaders across Europe.
Every year, Medela's subsidiaries and distributors willingly contribute to various corporate social activities. This dedication to supporting social works, both within and outside of our markets, is well respected by Medela's Global Management team.
Medela Cares is a continuation of Medela’s long history of caring for mothers, babies, communities and our environment in the US. The initiative focuses on two areas in which pumping breastmilk is essential to successful outcomes.
Medela's Continuity of Care Program provides mothers with the same high-quality equipment they would use at a hospital during their stay at a Ronald McDonald House®. The Medela Recycles initiative allows mothers who have finished their breastfeeding journey to help another mom start her own. Each personal-use electric Medela breastpump that is recycled through the program supports the donation of new hospital-grade Medela Symphony® Preemie+™ Breastpumps and breastfeeding supplies.
In the back-to-work transition, Medela in the US strives to support new mothers as they continue their breastfeeding journey upon returning to work. The initiative informs mothers of their rights as well as the practicalities of breastmilk feeding while at work.